Male cosmetic surgery
Whilst women make up the majority of cosmetic surgery clients, the total number of cosmetic surgery operations for men in the UK have risen from 2,440 in 2005 to 4,614 in 2015 Common cosmetic surgery procedures for men include rhinoplasty, liposuction and breast reduction
One possible motivation for male cosmetic surgery is to get rid of telltale signs of femininity and to achieve a more dominant, attractive masculine face. Intra-male mate competition to appear resourceful. can further explain the motivation for cosmetic surgery. Some research suggests that facial attractiveness in men can signal to different qualities, such as socio-economic success. For example, it has been found that more attractive males are more likely to be hired for jobs. Specifically, an attractive and symmetrical face can signal internal well-being and can act as visual marker for genetic quality.